Responding to public health concerns

The health sector is going through a transformation. The population is aging, numbers of chronically ill patients are growing and healthcare expenditures continue to rise. In order to face these challenges, new patient care models are being developed and healthcare is becoming increasingly digitalized.

Diverse healthcare stakeholders: including healthcare professionals, authorities, payers, industry, private and public healthcare organisations, all agree that improving treatment adherence is a key factor in combatting these pressing public health challenges. In fact, in a 2003 report*, the World Health Organisation stated that approximately 50% of prescribed medication for chronic therapies are not being taken correctly and that “increasing the effectiveness of adherence interventions may have a far greater impact on the health of the population than any improvement in specific medical treatments”. Looking beyond adherence, the notions of quality of life and the patient experience over a lifetime are more than ever relevant.**

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Designing e-health solutions

Confronted with these facts, we created Observia in 2011 to provide innovative support services and e-health solutions that meet two prime objectives:

  • Offer patients new mechanisms to benefit from ongoing and highly personalized follow-up care that reflects the real needs of the chronically ill

  • Equip healthcare professionals with useful tools that help them achieve objectives co-defined with their patients.

We have worked collaboratively with numerous healthcare stakeholders on a variety of initiatives that change the way care is offered and managed: in-home e-health solutions, the creation of digital channels, as well as the installation of digital ‘care hubs’ to allow hospital-based multi-disciplinary professional teams to better coordinate care and monitor patient progress.

Supporting chronic patients over the long-term

The core objective of programmes offered by Observia is to provide better care for patients and improve their experience. In order to accomplish this, it is essential to understand each patient fully and offer them support that is entirely adapted to their individual needs. We have carried out considerable research to understand patient behaviour, measure it, and to affect it by educating, motivating and assisting patients.

Deepening behavioural research and creating high-impact patient support projects makes our work fascinating and challenging, and we hope to continue innovating with our partners to develop future patient support solutions and help improve patients’ lives.


** According to “the council for affordable healthcare”, in the United States, non-adherence is responsible for 125,000 deaths per year and 25% of hospital admissions, and costs society $289 billion. In France, the cost of non-adherence is estimated to be 2 billion euros, and be responsible for 8,000 deaths and 1 million hospitalisations per year.