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Patient Initiative interactive toolkit

Problem : innovating in patient initiatives through behavioral sciences Our client is a key decision maker in the global Patient Centricity team of a major pharmaceutical company (top-10). For many years, the company has been developing initiatives for patients and their caregivers. In recent years, several patient support programs have been launched by its teams worldwide: North America, Europe, ...

Peritoneal Dialysis Patient Behaviour Study in China

Understanding patients’ daily experience and journey with dialysis Patients suffering from chronic kidney disease (CKD) need to cope with demanding treatments and complex intrusive medical devices necessary for the administration of in-home peritoneal dialysis (PD). Baxter China develops a range of therapeutic treatments for these patients but also offers support services to improve their experie ...