Change health behaviours in a sustainable manner… the challenge Observia has taken on

How can we enable members of the general public to adapt their health beliefs, attitudes and behaviour in order to make them more adherent to the recommendations of healthcare professionals? How can we help them be more optimistic facing the challenges of illness? How can they become more informed? How can we help them better manage their condition?

The objective is ambitious, but it is also the reason we exist and drives our daily motivation and our desire to offer each patient the services and support that will enable them to move in the right direction.

It is this fiercely human perspective of patients that has animated Observia, since its founding, to research and study the behavioural sciences and it is why we have been developing approaches that integrate these all-important theories into our work and overall approach.

The 4 keys to personalisation of our e-health solutions

Pillar 1: Understand the patient thanks to the SPUR model

Developed alongside Professor Hayden Bosworth of Duke University medical school, the SPUR model is a dynamic framework that allows us to understand the drivers of patient behaviour according to four dimensions:

  • The “Social” dimension: elements that motivate patients to behave according to their perceived role in society and level of social support
  • The “Psychographic” dimension: elements linked to the patient’s opinion of his or her identity, reaction to authority and projection in time
  • The “Usage” dimension: elements linked to patient’s capacity to access treatment and follow it
  • The “Rational” dimension: cognitive and educational elements influencing the patient’s behaviour

This model of behaviour analysis is currently undergoing an observational, protocoled study in the United States and Europe

Pillar 2: Recommend the best content to patients

Based on the patient’s SPUR profile, we recommend adapted content to each patient. The Medical School at Duke University, in partnership with Observia, is also the source of a comprehensive library of educational and motivational content, compiled over 15 years, allowing patients to better understand their disease and find the motivation to deal with it (80 conditions currently available)

Pillar 3: Recommend the best channels

Print, digital, person-to-person contact, SMS, apps… we also recommend the best communication channels for each patient to ensure impact and cost effectiveness

Pillar 4: Update programmes in a dynamic manner

It is essential for programs to be dynamic over time and thus to adapt to patients changing health behaviour in a positive and continually relevant way. Within highly personalised programs, at any moment, patients have the option of modifying and/or reconfiguring the services offered to them, reflecting their progress, updating biological data, taking account of mood changes, etc.

To know more, do not hesitate to contact us.

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